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In the media

Treat banned?

Published 5 June 2025

EditieNL focused on the subject of partying and treating on Wednesday evening, June 4. How did this tradition come about and can partying be done differently? Without unhealthy food or handing out presents? Colleague Esther van der Plank explains how we party at Wiedewei: healthy, with attention for the child and for the world around us.

The toddlers of Wiedewei Paddewei demonstrated how our activity wheel works. The birthday boy or girl can turn our activity wheel and choose how we celebrate: dancing together, blowing bubbles or something else fun. And the great thing is: children often find this way of celebrating even more fun. It really is their moment.

Birthdays at Wiedewei fit who we are: we choose sustainability, healthy growing up, being outside a lot and learning from nature. 🌱 No candy, no presents, but attention, fun and a festive activity for the birthday boy or girl.

Watch the item again? Check it out here from minute 8.50!